Why Should Dealers Turn to Automotive SEO Agencies?
Like most other modern businesses, auto dealerships garner a growing percentage of their sales online. That means to effectively harness the potential of a website, dealerships must pay careful attention to the content of their websites to ensure they produce the expected results. SEO, or search engine optimization, plays a major role in making sure the website is not only attractive to viewers but also meets the demands of Google and the other major search engines. That’s a complex task that is difficult to accomplish without assistance from automotive seo agencies.
What Is SEO and Why Is It Important?
Search engine optimization (SEO) is, essentially, a process carried out to positively impact a website’s visibility on a search engine. That means when a potential client searches online for a specific type of vehicle, service, or parts, the dealer’s site is designed to make sure it shows up near the top of what’s known as the search engine’s organic, or natural, results. If a website is not on that first page, the odds of a potential client seeing it are virtually nil. When a site isn’t at the top of the results list, it’s likely a competitor will be. Rather than risking losing business, it pays to work closely with an automotive digital marketing professional to make sure the site will always rank high on search engines. At Maximized Marketing, we specialize in helping automotive dealerships explore the options open to them that enhance their site and, as a result, increase their traffic.
We know your bottom line is greatly impacted by your website’s performance, and our experience working with dealerships allows our team to identify website strategies that are effective for dealerships. Of course, every dealer is somewhat different, which means your company website must be carefully tailored to build your business brand. Cookie-cutter sites are rarely effective, and the search engines are rapidly developing ways to identify sites failing to deliver the quality content visitors are demanding. The question then becomes, how can a dealership’s site be truly unique?
How Can Dealership Websites Differentiate Themselves?
It’s actually quite difficult, especially if SEO principles are ignored. Today, content is king, but how the content is delivered makes a huge difference. In the past, website owners tended to pack their websites with keywords in an effort to attract the largest number of visitors possible. Today, the sophistication of search engine algorithms actually punishes sites when they pack in too many keywords. The Maximized Marketing experts implement strategies to ensure our clients’ sites are using the most effective keywords, especially long-tail keywords, to enhance search engine rankings rather than harming them.
Of course, dealerships are somewhat limited in the types of content they are allowed to use. But, that doesn’t mean steps can’t be taken to make a specific dealership stand out from the crowd while still adhering to any factory restrictions. Search engines are now actively looking for quality content that is routinely updated, so it pays dealership owners to explore new ways to deliver content that is interesting and informative. That’s another area where automotive seo agencies shine. We work closely with a dealership’s management team to not only design a site that works today but that has the ability to adapt to the ongoing changes demanded by both search engines and site visitors.
What Types of SEO Changes are Occurring?
Arguably the most significant change now taking place is the migration from desktop and laptop computers to mobile devices. The search engines are well aware of the growing shift to smarphones and tablets. In fact, the changes in use are so dramatic that automotive seo agencies now routinely include making sure websites are easily viewed and navigated on mobile devices.
How does that affect automobile dealers? First, if a dealership site isn’t optimized for mobile devices, the site’s ranking will, literally, plummet. While it’s important to have a site that’s easily viewed and navigated on a laptop, it’s just as crucial the site be equally attractive on a mobile device. That means that automotive seo agencies must carefully manipulate the content and code to make sure all platforms are supported.
The next element becoming increasingly vital when dealing with seo for car dealers is understanding the impact social media is having on all businesses. The quintessential social media site continues to be Facebook, but other sites are definitely players and need to be dealt with. Virtually every SEO expert today recognizes the importance of social media and includes links to Facebook, Twitter, Pinterest, Instagram and others when developing and implementing an SEO strategy. It’s also vital to realize that some of the social media sites are more important to consider when attempting to attract specific demographic groups than others. Older auto buyers are not, for example, generally going to use the same social media sites as younger shoppers.
Today, the importance of dealers consulting automotive seo agencies cannot be over-emphasized. At Maximized Marketing, we take pride in our relationships with automotive dealerships. That special relationship means we’re experienced and fully capable of designing, implementing, and maintaining dealer websites that truly grow their bottom lines. Given the nature of the automobile business and the ever-changing online environment, it’s vital that dealers take whatever steps are needed to update older sites and explore new ways to improve even successful sites to make sure the businesses remain competitive. We’re here to help you make sure that happens and will be here tomorrow as your needs evolve.