Digital marketing is not easy. It involves a range of strategies that require a particular set of skills and a lot of knowledge. What makes it even more challenging is that digital marketing continues to change and evolve. Search engines like Google and Yahoo regularly update their algorithms and processes to ensure relevant search results, […]
When it comes to tapping resources for marketing strategies, companies nowadays must not overlook the importance of social media, especially within the context of digital marketing. While the movement is certainly growing and has taken impressive leaps and bounds in the past decade, there are still a good number of industries that are not utilizing […]
Fact: modern consumers turn to the internet for research prior to making an actual purchase. Research reveals that 60% of consumers use search engines to look for what they need while 61% read online reviews before buying.
An auto dealer’s website–or any business website for that matter–can easily be a hit or miss for its intended audience. It’s a hit if the site’s interface is intuitive and easy to navigate, and is packed to the brim with useful and organized information. It’s considered a miss, however, when the contents are all in […]
There are millions of potential customers online just roaming around various social networks that businesses can easily tap into. Auto dealers, in particular, have a good shot at reaching their target markets if they direct their marketing efforts on these social media platforms. They will be able to communicate with potential customers personally and in […]
Nowadays, brick and mortar shops have to be quick on their feet. Not only should they worry about how they advertise their goods at street level, but they also have to think about how they’ll tap into the online market.
Establishing an online presence for your car dealership doesn’t stop when you have launched your website. There are several other aspects you need to work on as well, one of which is local listings. A local business listing serves as an online profile that offers customers information about your business. It contains details about your […]
Having a website is only one part of establishing your online presence. In the bigger scheme of things, your business website is just one among millions of sites that are live and active.
If you own a business these days, it’s practically unimaginable for you to not have a company website. The internet holds so much opportunity to reach out to new clients, expand networks, and discover new tactics and strategies. The growing popularity of online shopping, including new vehicles, makes it imperative to conduct a website SEO […]
Your auto dealership’s online reputation is very important for its growth, and even for its continued existence. Positive online reviews and ratings improve your credibility as prospective clients may trust each other more than the ads your marketing department puts out. A positive result of this fact is more car shoppers being led to your […]