Google updates its search engine algorithms all the time, and more often than you think. Although there are press releases for massive changes, Google actually tweaks its algorithms on a daily basis.
Despite these frequent changes, one thing remains steadfast: Google’s goal of bringing useful content to their users. As such, those who produce top-notch content on a regular basis tend to see their Covington, LA SEO strategy bear more fruit.
Of course, writing engaging content is easier said than done. However, that doesn’t mean it is impossible to do so. With that in mind, here are a few tips to help you write content that your readers will love, and will help you get noticed by Google:
Writing Something Valuable
Don’t forget that your readers need to gain something valuable from your content. An article from The Search Engine Journal shares a quick test to see if what you’re about to write is valuable in the eyes of you readers:
A good starting place is when you have an idea for a piece of content or a series is can you name a person (friend, colleague, acquaintance…) who would either benefit from or enjoy the content.
A good follow-up question to ask yourself is who could you share the content with that would appreciate it? If you can’t answer either of these questions, you should probably go back to the drawing board.
If you find it difficult to come up with topics, don’t hesitate to ask your readers for ideas. After all, there are no rules saying you can’t do so. By asking what topics your readers want to see, you guarantee that the content you produce is valuable.
It isn’t enough to state information matter-of-factly. Write in such a way that you evoke the emotions of your readers. The addition of one word can easily give a dry sentence new life and meaning, e.g. “he fed a puppy last night” vs “he fed an abandoned puppy last night”.
Unfortunately, many business owners do not have the time to write, edit, and post high-quality content on a regular basis. After all, they have other responsibilities to take care of. In such cases, why not outsource content creation to trusted SEO companies in Covington, LA like Maximized Marketing LLC? An experienced SEO company can consistently produce top-quality content that Google loves, leading to an increase in your online brand awareness and page ranking.
(Source: Rise Above: 5 Ways to Make Your Content Compelling; The Search Engine Journal; August 6, 2014)