Most businesses with online stores know by now how search engine optimization (SEO) is prime marketing technique to ensure a company’s website visibility. With visibility or a strong presence in the search engine results page ranking, comes high traffic to the site, which in turn can be converted to paying customers and profits for business owners. However, SEO itself has been a bit of a mystery for many. Managers not yet in the loop think that it’s all a matter of putting in the right words embedded in texts, and creating links to various sites.
Thankfully, there are skilled SEO companies in Covington, LA who can help demystify the SEO process, and help other companies get their time and name in the major search engines top results page. Here are several hard-won truths that every company seeking effective SEO needs to know.
Not all Content is Made Equal
Many people assume that any old blog post or article is going to automatically ratchet up your search rankings. The truth is that search engines are a lot more discriminating than that. In the past, even poorly written articles and bad ad copies for one’s products would have been allowed through a top spot on engine searches. However, search engines, particularly Google, with its slew of updates over the years, have moved on and have become discriminating with content quality and how sites create organic back links.
This means you can’t just get your intern to do the dirty work of churning out user reviews. Reliable Covington, LA SEO firms like Maximized Marketing, LLC are steep in the current guidelines and search engine updates to help their clients come up with high-quality content through various online marketing strategies that include social media optimization and video marketing, among others. High-quality content and images are designed to include podcasts, and the site itself is tailored for access as a mobile app to deliver a range of multimedia experiences for every potential customer.
Small Changes Have Big Effects
You’ll need to sweat the small stuff when it comes to SEO. For example, when Google updates its search algorithms, SEO experts scramble to determine how those updates affect their clients’ search engine rankings. A minor change can suddenly drop a site from page one to page five. This isn’t just on the search engine’s side either. Changing something in your website like creating a different link in the sidebar, or linking a site to yours can affect your rank. That’s why smart business owners hire a dedicated SEO firm to monitor all of these changes. Let the professionals worry about SEO while you focus on making your products and customer service experience better.
(Source: Five Hard Truths about Content Marketing for 2014, The Huffington Post)