You may not know it, but adwords remarketing is one of the most brilliant marketing tools you can use to improve both brand recognition and sales for your auto dealership. Simply put, adwords remarketing is a unique tool that allows you to show your ads to online viewers who have already visited your website or even used your business’ mobile app.
The truth is, adwords remarketing has become an integral part of the automotive industry today. That’s because one out of every two Google automotive searches now occur on mobile phones. More importantly, the search for “car dealerships near me” has doubled recently and interest in contact numbers of dealers is also up by as much as 80 percent year over year.
That said, here are some benefits of adwords remarketing your dealership simply can’t miss out on:
You can create a customized list of your target market or markets.
One of the best things about adwords remarketing is that it allows you to create various specific lists so that you can organize your target markets into various categories and organize marketing campaigns specifically meant for them.
For starters, you can organize a list for browsers who would add items into a shopping cart but always fail to go through with the transaction at your online store for your vehicle accessories. You can also create a list for browsers who have checked a page on a certain vehicle model several times already.
The point is, you can intimately get to know your online customers, organize them into lists based on their unique browsing behavior, and use that to improve your marketing strategies.
You get to have access to several people who are already aware of your dealership.
With the help of adwords remarketing, you are able to reach out to various people who have already interacted with your brand online. These can include those who have been browsing several vehicles models displayed on your homepage or even those happily utilizing your company’s mobile app. They may have not decided to buy anything or go to your online store before, but there is a good chance they’re already considering your dealership for their next vehicle purchase.
You get to reach out to a customer just as they are searching for you.
When there’s a user who is already searching for your auto dealership, there’s no reason why you should not continue to promote your brand to them, especially when you’ve got a particular vehicle they might be interested in. Re-engaging such prospective clients while they’re still interested in one of your vehicles is more likely to result in a sale.
Your market reach can extend further than you can ever imagine.
People browse millions of websites every single day. Doing some remarketing means you are able to reach out to these people during their browsing hours, allowing your brand to gain more recognition each time. This also means that you can put up your ad around the time that they’re browsing the web for more information on a vehicle they may be interested in.
Adwords remarketing is a tool you can use to have a strong presence online and ensure good brand recognition. Doing adwords remarketing, especially under the guidance of online marketing professionals, will eventually lead more clients to your door.
The 5 Auto Shopping Moments Every Brand Must Own, ThinkWithGoogle.com
About remarketing, Adwords Google Support
Google Continues to Rev Up Remarketing With Latest AdWords Innovations, SearchEngineJournal.com