Local SEO companies in Covington, LA, such as Maximized Marketing, LLC, have employed a few familiar names in its bag of internet marketing tricks: Facebook, Twitter, and the like. Such sites have a limitation, however, since they restrict search engines from accessing much of their data. This is what limits their effectiveness in terms of SEO. Fortunately, that limitation is not present in one vital tool: Google+.
The impact of Google+ on search engine positioning is quite known, that two of the biggest brands in the world—Starbucks and The Economist—admitted to using Google+ mainly for SEO purposes. According to The New York Times, Starbucks updates its Google+ page for the sake of good search placement, and also takes pointers from Google’s representatives themselves on optimizing specific Google+ content for the search engine. As for The Economist, senior director of audience Chandra Magee remarked that their journalists make use of Google+’s Hangouts feature, among everything else, and commented that there’s potential in Google+ in terms of getting them in front of new audiences.
Google+ is a promising SEO tool for many reasons. One such reason is that the first link added to a Google+ page post, known as a DoFollow link, allows the passing on of the so-called “link juice” to the website that’s being shared. If a company shares its website, the company gets the link juice and the perks that go with it. Another reason is that according to the Future of Search report released by SEO portal Moz, the topmost factor correlated with search engine success was Google +1s.
So how can your company take advantage of this? One thing you must remember is that the more users notice your Google+ posts, the better is the likelihood of them getting engaged. Your task is to stand out of the crowd, and to do that, you have to add the right headline to your posts. It works like this: Google uses the first words of your post in two different ways, namely by incorporating your headline into the title tag of the post, thus enabling the headline to be displayed in Google search results.
Lastly, there’s the simple rule of regularly posting content, because as trusted SEO companies around Covington will tell you: content is king. For optimal results, however, you must follow a few post guidelines. First, you need to share a summary of the content you’re linking to; second, you need to put the link in the provided Link Attachment area so you can take advantage of a DoFollow link; share the content with your circles, and finally check the box that allows you to email your post to your circles.
10 Dead Simple Tips To Take Advantage Of Google+ For SEO, Moz.com, October 16, 2012
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social, SearchEngineLand.com, February 17, 2014
3 Ways To Use Google+ To Increase Search Rankings, SocialMediaExaminer.com, February 5, 2014
10 Smart Tips To Leverage Google+ For Increased Web Traffic, Moz.com, April 15, 2014