An auto dealer’s website–or any business website for that matter–can easily be a hit or miss for its intended audience. It’s a hit if the site’s interface is intuitive and easy to navigate, and is packed to the brim with useful and organized information. It’s considered a miss, however, when the contents are all in disarray and the site itself is poorly designed.
Why Your Website Design Matters
To attract and hold the interest of users, your auto dealership’s website needs to look professional. This means that as much as DIY websites can be as interesting, websites made by an experienced developer is designed better and is much easier for users to navigate. Many auto dealerships also make the mistake of creating a site with a lot of information about the vehicles, that sometimes, the amount of information can be overwhelming.
It’s true that having access to various information such as car model, price, and reasons for selling is great for buyers. If you are not able to present the data in an organized manner, however, it will be largely ignored by your audience. Having the information at hand is one thing, but being able to properly use them is quite another.
Planning the Appeal
When it comes to automotive website design, layout is very important. Since users normally read from left to right, you should arrange the text and images, and other content, in such a way that the eyes of the reader will follow their natural path of vision.
Having enough space between sections can also make a huge difference in making the website look light and easy on the eyes. With all the information posted, such as the car model, unit, features, and price, it’s simply crucial that they are all presented in an easy to follow format.
Avoid colors that can cause further confusion with the information presented in the site. Use shades which complement rather than clash with your dealership’s dominant color. Keep in mind that your audience will sometimes be accessing these information through the small screen of a smart device, so choose colors that can mitigate eye fatigue, not worsen them.
Get Professionals to Help
Understandably, not everyone has the skills and know-how to create a business website from the ground up. That is why it’s important that you admit you need help, and hire professionals to create a well-designed site.
Always keep in mind that your website is the online version of your physical store. It is also going to be the first place your clients will go to if they’re thinking about buying a car. As such, your website should look every bit as professional as possible so customers know that you take their business seriously.
8 Tips for Small Business Homepage Design. Open Forum.
30 Tips for Building Your First Business Website. Small Business Trends.