Car shoppers are becoming increasingly demanding in today’s consumer market. They know what they want and they won’t settle for less than what they deserve. Since they don’t easily believe what car dealerships say about their products and services, it makes it even more challenging for auto dealerships to market themselves. This makes it essential to understand the value of online reputation.
Reviews and feedback are primary tools in maintaining an excellent online reputation because customers trust their fellow customers. This is especially true when purchasing cars, because vehicles are a big investment. Buyers often read reviews about vehicles and auto services first before making a purchase, and a bad one can completely change their mind about your business.
Many car dealership owners think that they can’t control online rating and reviews, relying instead on customer willingness to provide one after working with their dealership. This, however, is far from the truth. You can use this marketing channel in boosting your online presence and establishing stronger credibility.
Make Writing Reviews Easier to Do
The majority of consumers read online reviews, but only a few of them write them because it can easily be forgotten. Others become busy before they get a chance to write a review about your car dealership. You have to make it easy and convenient for them to drop a line or two about their experience with your sales team. There are software that can help you implement an automated process for customers to write reviews easily.
Respond to Each Review
Never ignore a single review left by a car shopper. Find the time to reply to it in an honest and enthusiastic manner. This would make them feel important and valued, especially if your reply is specific to their concern. Avoid generic replies and if you can remember that customer, insert a certain detail involving that transaction for a more personal touch.
In case of a negative review, don’t reply if you’re still angry or frustrated. Take your time, gather your thoughts, and reply in an open and conciliatory way. Be humble and make the irate customer know that you’re doing your best to address the issue.
Treat Online Reviews as a Company Asset
Online ratings and reviews are more than just a form of feedback. They are an asset to your automotive dealership. Combining them with traditional word-of-mouth can definitely increase the online presence of your company. The key here is to value what the customers say about your dealership and highlight them in your website and other online channels you use.
All these and more can make your car company look and sound trustworthy, thus enhancing its reputation. Since online reputation management takes time and effort, it’s best to get the help of a digital marketing agency that can ensure that your business isn’t lagging behind.
5 Ways to Improve Your Online Reputation Ethically, Cyberalert.com
Your Guide To Online Reputation Management, Forbes.com
8 Ways to Improve Your Brand’s Reputation with Online Marketing, DMN3.com