Establishing an online presence for your car dealership doesn’t stop when you have launched your website. There are several other aspects you need to work on as well, one of which is local listings. A local business listing serves as an online profile that offers customers information about your business. It contains details about your auto dealership such as its name, physical location, and contact numbers.
The main purpose of a local listing is to enable potential customers to see your business when they look for the models of cars or other automotive services you’re offering. Every listing you publish makes it easier for customers to find you. Creating a listing properly can improve your dealership website’s local search engine optimization, online reputation, and online presence.
In order to do it right, though, you have to be aware of the common problems you may face when it comes to local listings.
Duplicate and Closed Location Listings
Have you moved to a new office but neglected to update your local listings? This can be a problem as it can create duplicate and closed location listings, which can confuse your customers. For instance, a customer sees your old listing and visits your dealership for a test drive only to find out that it has already closed down. The customer will not be happy and may feel wronged. To prevent this, make sure that you remove duplicate and closed location listings if there are significant changes in your business.
Bad reviews are different from dishonest reviews. If you receive a negative feedback, you can deal with it by responding humbly and honestly to the customer, and promising them that you will do everything to address the issue. On the other hand, fabricating a review to gain potential customers’ trust is a big no. This could lead to the loss of credibility, making you lose a spot at the top of search results or review sites.
Lack of Photos
Customers want proof that your dealership exists, and you can do this by uploading pictures. The photos don’t have to be of high quality, but they should be able to show customers what it would be like if they decide to buy from your dealership. This way, your customers can see the kind of services you provide prior to actually visiting the dealership. This is important since it can influence a customer’s decision on whether to drop by your dealership and check out the vehicles or not.
These problems are common but they can be easily addressed. Work with a digital marketing agency that offers comprehensive local listing services to ensure that your presence online is consistent and impressive.
Do’s and Don’ts of Local Listings for National Brands, Franchisingworld.com
6 Ways National Brand Fail at Local Marketing, Forbes.com