Google’s latest update, Panda 4.0, reportedly went after press releases. According to data from SearchMetrics, one of the Internet’s largest press release portals, PR Newswire, suffered a 63-percent drop in search engine visibility upon the release of Panda 4.0. It appears the latest version of the Panda is doing its job extremely well in sending low-quality web content to the back of the line.
In light of the steep drop, PR Newswire released new quality guidelines to comply with Google’s updated quality rules. Barry Schwartz for Search Engine Land reports that some of the new PR quality rules include insightful content, using various release formats, assessment of a release’s word count, and keyword density watch.
A Bad Name
As far as the internet-viewing public goes, the update in quality guidelines is a step in the right direction. For decades, public relations have come under fire for various allegedly “unethical practices”, such as putting a “spin” on even the worst news in history.
One such example was Philip Morris’ 2001 press release which tried to downplay the growing public sentiment against smoking by reporting that the Czech Republic actually generated savings in healthcare and pension out of “smoking deaths”.
Press releases (PRs) have gained tremendous momentum with the advent of internet use and websites like PR Newswire, which have given marketers and businesses a platform to reach millions of people worldwide in just a matter of minutes.
Changes in SEO
As with SEO, PRs adopted ‘spamming’ practices that included overusing keywords and template copies, at the expense of good, meaningful content, to achieve visibility on the web. Just as with SEO, Google’s Panda updates have been spelling the demise of such tactics.
Seasoned SEO companies in Covington, LA and other places are all too aware of these developments, and have committed themselves to good practices that are in compliance with the standards set by Google and other search engines.
Foremost among these is good site content, and reputation building, something similar to what EMedicineHealth.com has been dishing out. According to SearchMetrics, EMedicineHealth.com registered a spike in search engine visibility by more than 500 percent after Panda 4.0 rolled out.
Press releases are surely here to stay, and in today’s digital marketing age, so is SEO. However, both have to be properly structured and managed according to factors that have tremendous effects on their success, like Google’s algorithm updates. It is a complex and ever changing landscape that requires the expert services of Covington, LA SEO companies like Maximized Marketing, for a good chance at success.
(Source: PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers, Search Engine Land, June 26, 2014)