Most businesses now prefer to exert more effort in making digital promotion strategies, especially content marketing, as the new age marketing model is more engaging and offers them a better way to be closer to their target markets. While it is beneficial that companies know the importance of good marketing on the Internet, many of them, are still committing content marketing mistakes that can hamper growth and exposure. One such mistake was discussed in Zubin Mowlavi’s recent article for Entrepreneur:
1. Branding narcissism.
When most brands approach content creation, they pay too much attention to what they think is important and not enough attention to what really matters to the consumer.
The solve: Concentrate more on what your audience truly values and serve them meaningful content that is useful, inspiring and/or interesting to them. Jonathan Frazier, director of communication for non-profit To Write Love on Her Arms (TWLOHA), an organization focused on helping people struggling with depression, addiction, self-injury, and suicide, puts it this way, “As creators, pride and fear are always knocking on the door, offering things like fame and money, distracting us from the most basic of human needs — meaning.”
Like in the discussion, local businesses and companies need to understand that content produced must feature matters that are important or close to the interests and concerns of their end consumers. While no marketing executive or staff can truly, absolutely know what their customers really want, there are ways to get a picture of the things that could possibly pique their interests. Experienced SEO companies in Covington, LA, such as Maximized Marketing, LLC, for example, utilizes effective keyword research to do that.
Keyword research using specific criteria and search refinement can yield results that resemble trend lists or top search topics. This information can then guide businesses on what current issues concern a majority of their customers. After determining these topics, digital marketing specialists will assist local companies in the content production process to ensure that the information generated contains helpful information, specifically addressing the issues reflecting the pulse of the masses, so to speak, and are written in ways that would engage the public better.
Online promotions firms will also employ Covington, LA SEO strategies to appropriately insert researched keywords that would increase the chances of driving information users to the content their clients have generated.
(Source: 5 Mistakes You’re Making When Producing Digital Content, Zubin Mowlavi, October 13, 2014)