Using keywords effectively is crucial to SEO success. If you optimize your pages properly for certain keywords, your website will have a bigger chance of landing on top of search engine returns pages, whenever internet users type in these keywords. The optimization process begins by figuring out what keywords your targets normally use when running a search about the products or services in your industry. Below are three simple tips to give you an idea.
- Use keywords that define your business. You don’t have to go far in search of the right keywords; your website has them all in. Study your website and think about multiple ways customers would search for your product or service. Additionally, you would have to consider at which stage of the purchase process they’re in. For instance, the phrase “dental implant” could be used by people who simply want general information, whereas “dental implant procedure” would likely be used by those who wish to have in-depth knowledge about the subject. Additionally, consider scenarios where people might need your service. For example, a patient may be looking for “teeth loss solutions”, in which case you can tie in your dental implant service through proper content.
- Check out what your competitors use. Once you’ve come up with potential keywords, do an internet search using these, e.g. “Covington LA chiropractic services”, and see what businesses from your service area shows up. Alternatively, you can go directly to your main competitors’ websites and view the source code on each of their web pages. Simply right click on the page, choose “view page source” then use a find function and enter “keywords”. You’ll be shown a set of keywords they are using for SEO respective of the web page.
- Make your keywords more accurate. While root or generic keywords like “jewelry store” give a good picture of what you sell and have high search volumes, chances are, many of your competitors are already using them. This could make it less likely for your pages to fare well in the rankings. On the other hand, competition is less for more specific keywords like “silver necklace”, “gold bracelets” or “heirloom wedding rings”. Moreover, people who use these specific keywords are presumed to be already deep into the purchase stage. Thus, the odds that the user will actually visit your page and convert are much higher.
There are a lot of proven guidelines in keyword selection that can help you get results. This makes the process highly competitive, as well, and you would do well to work with reputable SEO companies in Covington, LA like Maximized Marketing to help you give you the edge over the rest of the field.
Source: Effective Keyword Targeting: The Key To Growing Traffic & Revenue, SearchEngineLand.com
Source: 5 Secrets to Selecting Highly-Effective SEO Keywords, Inc.com