Dealerships in the past often invested heavily in print, radio, and television advertisements to reach their customers. Today, however, people have learned to tune out traditional forms of advertising, making it harder for dealerships to grab the attention of their customers. Fortunately, there are more effective ways to advertise your dealership and your car lineup: PPC marketing and AdWords remarketing.Click to View PDF
As your automotive digital marketing partner, Maximized Marketing is proud to offer comprehensive PPC marketing and AdWords remarketing services. Thanks to our team of highly experienced and talented PPC optimization experts, we are confident that the ads that we help you come up with are more than capable of attracting new leads and converting visitors into actual customers.
What is PPC Marketing?
Pay per click marketing, or better known as PPC marketing, refers to a set of ads that appear at the top of a search engine results page whenever a user types in a keyword that your ad is targeting. These ads usually appear before the organic search results, assuring you that your ads are among the first things that search engine users see after a search query. When clicked, these ads automatically redirect users to a landing page on your website, offering more information on the car and your dealership.
What is AdWords Remarketing?
AdWords remarketing is closely patterned after the model that PPC marketing follows. The key difference is that these banner ads are displayed once a web user has visited your website, left it, and visits another website within the Google Display Network. These banner ads function as a reminder of your dealership and the types of vehicles you have on offer. Similarly, the ads provide users a quick and convenient way to access your website when clicked.
The Advantages of PPC Marketing
Since PPC ads only appear when a search engine user includes a specific keyword in their search query, we can easily say that this particular user is interested or has already decided to purchase a particular vehicle. As such, your PPC ad functions more as a sign that says “we have what you’re looking for”. This approach can have a profound effect on the mind of consumer, and it has been proven that it actually increases conversions.
On the other hand, remarketing ads target those who may be interested in buying a car they saw on your website, but decided to do a little more research before purchasing. Remarketing ads are effective at what they do simply because they are a perfect reminder of who you are and how to reach you again once they’ve decided to go through with their purchase.
How We Can Help
As a premier digital marketing agency, Maximized Marketing can handle all of your PPC optimization. Our PPC Marketing service comes with the following:
- Account Setup
- Market and Keywords Research
- Campaign and Ad Groups Setup
- PPC Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- AdWords Remarketing
Let Your Digital Marketing Campaign Soar
On its own, PPC marketing is a quick way to generate instant traffic and leads for your dealership’s website. When partnered with a comprehensive car dealer online marketing strategy, PPC marketing can significantly boost the effectiveness and efficiency of our other services:
- Search Engine Optimization
- Brand Optimization
- Local Listing Services
- Online Reputation Management Packages
- Automotive Social Media Marketing
- Car Dealer Website Design
- Website Analysis
If you wish to learn more about how PPC marketing can help your dealership and the rest of your digital marketing efforts, please do not hesitate to set an appointment with our automotive SEO company. You may reach us by calling 985-200-0425, or by sending a message through our Contact page. We look forward to working with you.