Car dealerships use their own websites to maintain an online presence and be visible to their clients. Simply having a website, however, is not enough; visitors need to find their way to the website for it to benefit the business. To address this concern, car dealerships would be well-advised to implement an automotive digital marketing solution such as search engine optimization to maximize their websites.Click to View PDF
The Basics of SEO
Search engine optimization, or SEO, refers to a process of retooling a website so that it ranks on the first page of search engine results. Search engines such as Google, Yahoo!, and Bing generate organic results by running each website through their proprietary search algorithms. SEO’s goal is to align a website’s content work with such algorithms and allow the website to rise to the top of the list. With well-executed automotive SEO services, your website will be able to generate visits with high chances of translating into actual sales.
The Importance of SEO
Many potential car buyers use the Internet to access information about the vehicles and car services that interest them. Often, these buyers use search engines to find what they are looking for, and select the topmost links on the results pages. Simply put, car dealer websites listed on the first page of a search engine query are more likely to be visited by potential clients.
Your dealership might have a visually appealing website, but it will be for nothing if you cannot find ways to get people to visit it. Enhance your website with our auto dealer SEO solutions and ensure that your website is doing what it is supposed to be doing: converting possible prospects online into loyal consumers.
SEO and Google
Of the various search engines currently in use, Google is undeniably the most popular. Boasting almost 6 million daily searches and numerous online features such as YouTube and Google+, Google remains the top search engine for many users. As a business, you want your website’s SEO to be properly attuned to Google standards to take advantage of the search platform’s popularity. If your dealership can be found on Google, then a good 91% of people online can see your website.
On White Hat SEO
There are various ways to conduct SEO, with some a little more unscrupulous than others. These “black hat” SEO strategies often employ shady tactics such as spamming and “cloaking” keywords. Fortunately, search engines such as Google have improved their algorithms to the point that the search engines now automatically penalize websites using black hat techniques.
To be at the top of the rankings, you will need to play by the search engine’s rules, and that is where “white hat” SEO comes into the picture. With white hat SEO techniques, your website will not only get the top spots organically, but will also appear more credible.
What Maximized Marketing Can Do for Your Dealership
SEO is no easy feat, particularly when search engines like Google are constantly changing their algorithms. To reach the top ranks of search results and stay there, your dealership will need competent SEO skills, and we can help you. A trusted automotive SEO company, Maximized Marketing possesses the skills, tools and experience in optimizing dealership websites for search engines.
Apart from SEO, we also offers other highly relevant car dealer online marketing solutions, including:
- Brand Optimization
- Local Listing Services (Local Buzz)
- Automotive Social Media Marketing
- PPC Marketing and AdWords Remarketing
- Car Dealer Website Design
- Online Reputation Management Packages
- Website Analysis