Nowadays, brick and mortar shops have to be quick on their feet. Not only should they worry about how they advertise their goods at street level, but they also have to think about how they’ll tap into the online market.
It would be a great opportunity missed–and not to mention a hugely irresponsible business decision–to dismiss website design as something frivolous and unnecessary. After all, this is your company’s representation online, a virtual realm whose population simply keeps rapidly growing year on year.
Mind the Content
Content remains king, so they say. This means that while it’s great to have a good-looking website, it’s not going to do any favors for your audience if there’s nothing substantial in it.
Especially since it’s going to be a website for car dealers, the expectation is that there should be easy-to-access information on the available vehicles in the inventory. Price, car specs, features, and payment methods should be complete and clearly laid out. If you want to convince potential customers to make that purchase, give them clear information about the product.
Present the Information Clearly
One thing you have to keep in mind when coming up with a car dealer website design is that space is just as important as the content. Because it will contain a lot of information, your website should be able to present these well.
Online users tend to be impatient. Putting this user behavior in consideration, your website’s design should be intuitive enough such that they immediately will know which link to click to get to the information they need. Visuals are also going to be very important, so make sure to have a good photo of each car in the inventory.
Avoid the Clutter
While your readers seek complete information, it doesn’t mean that you will just dump it all on them unceremoniously. Not only is it going to be an eyesore, but it will also defeat the purpose of providing them with the details they need since they will not be able to find it.
Proper sectioning of content should be observed. The use of sub-pages should be maximized; this helps organize the content into different categories. Remember, the website will represent your actual showroom. You want your readers to enjoy exploring around, so that they will be encouraged to make the visit to the actual store soon enough.
It’s best to leave the website creation in the hands of professionals, such as ours at Maximized Marketing, LLC. With these website design tips, you can come up with initial ideas as to how you would want the outcome to be, then you may discuss them with us when you’re ready to start your online marketing campaign.
Five Tips for a Stronger Dealership Website. Auto Dealer Monthly
5 Tips to a Better Small-Business Website. Entrepreneur