There are millions of potential customers online just roaming around various social networks that businesses can easily tap into. Auto dealers, in particular, have a good shot at reaching their target markets if they direct their marketing efforts on these social media platforms. They will be able to communicate with potential customers personally and in real time.
To increase the online presence of your auto dealership, you can use a wide range of social media networks and tools. All you need to do is understand each of these platforms to determine how you can integrate them effectively into your car dealer online marketing campaign.
You would be hard-pressed to find someone who doesn’t have a Facebook account. Many use this platform in order to connect with other people and maintain open communications with them. As a result, Facebook has become a vital channel for many businesses, including car dealerships, to find and interact with their customers. Changes applied to Facebook sponsored posts, ads, and display posts may have made it more challenging for auto dealers to showcase the models of vehicles they sell and other auto services they offer, but this site remains an excellent channel for “social care”.
Social care pertains to customer service carried out through social media. Because customers can easily express their thoughts and feelings by commenting on or liking posts, dealerships are able to easily and immediately respond to their needs. If you want to keep in touch with your customers, be a “friend” on Facebook and give them car tips and advice.
Online Review Sites
Cars.com, Edmunds, Yelp, and Google+ Local are some of the online review sites that can contribute greatly to your social media marketing as they can highlight all the good side of your dealership through positive reviews and feedback. While a Facebook page has a lot of value, reviews and ratings remain on top in terms of influencing customers’ buying decisions. They can make or break your dealership as customers trust each other’s opinions more than what companies say about themselves.
People who are always on the go choose to connect to the internet using their smartphones. This means that your digital marketing efforts should also target mobile users. You can do this by creating mobile apps that support your product or service. These can include apps that help find local parking, gas stations, and parking meter alert. This way, you’re giving customers convenience while earning their trust.
All these just show the important role of social media in digital marketing. This channel can be tricky to navigate because of its many intricacies, but you can always rely on a skilled digital marketing agency to help you with your dealership’s online marketing campaign. This will help you save time, money, and effort, allowing you to focus more on creating great auto deals, providing better services, and satisfying your customers.
Here Are All The Ways Car Dealers Fail At Social Media, TheGarage.Jalopnik.com
Effective Social Media Strategies for Auto Dealers, Dealermarketing.com
10 Social Media Strategies for Car Dealerships, DataMentors.com