For every auto dealer, SEO has become a very important marketing tool in recent years. After all, you design and invest in your website with the hope of generating online traffic for your brand. At the same time, you also hope that this traffic will convert into more vehicle sales. When done right, auto dealer SEO can help you achieve these goals.
The practice of SEO today is very different from the time when marketers first started utilizing it. Keeping updated with what’s new in SEO is important to make sure that your online marketing campaigns stay relevant, efficient, and most of all, effective.
Here are some of the top trends in auto dealer SEO that you should keep in mind for 2017.
Converting a search to a sale has become the main goal.
Today in the SEO world, it’s no longer enough that a search would generate some marketing buzz for your brand. SEO has become more ambitious and determined to deliver you an actual conversion with every volume of search for your company name. For an auto dealer business, this could mean a significant increase in sales and, consequently, good product movement in your total inventory.
Now, you no longer have to rely on giving hefty discounts and other promos in order to sell more vehicles. Instead, you’ll need to work on optimizing your site for search engines so that the market can come to your dealership with purchase in mind.
Consider related keywords.
It’s not just about spreading around your focus keywords throughout the content of your auto dealership website. It’s more about using related keywords for better optimization of your web page. This way, you don’t just end up targeting customers who have been conducting searches with the vehicle models you offer, but you also get others who used different sets of keywords, too.
Don’t forget about mobile.
Nowadays, people do a lot of their daily work and tasks on mobile devices. They do their banking on it, they use it to pay their bills, they socialize using their mobiles, and they also do some browsing and shopping, even for new vehicles. This is exactly why making your auto dealership website mobile friendly is important. By having a mobile website, your prospective customers can browse your website even when on the go.
When your auto dealership maintains a mobile friendly site, it has to fulfill two conditions.. First, you should have a website that displays well on any mobile device, whether it is a smartphone or a tablet. Second, your dealership’s mobile website should be able to load properly at mobile speed. That means that every photo must get displayed and all navigation links throughout your website must work.
Keep these trends in mind and your auto dealer website should be able to effectively use SEO to drive more sales.
4 top SEO trends for 2017, TheNextWeb.com
7 SEO Trends That Will Dominate 2017, Forbes.com