More car buyers are now shopping on the go. This means that they search for cars and dealerships using their smartphones or laptops whenever and wherever they want. Given this fact, dealerships must be able to cater to this market by creating a strong automotive online marketing strategy.
Online marketing can be quite a challenge since it involves a variety of digital aspects that change and evolve frequently; however, you can focus on some of the most important aspects first to start creating a marketing plan.
Know Your Target Market
It all starts from knowing your audience. Researching about your potential car buyers will enable you to understand their habits and behavior, as well as their wants and needs from a dealership website. This way, you can craft it in such a way that will give you the answers they’re looking for in a convenient manner.
Google Analytics is a tool that can be very helpful. It helps you identify how car shoppers behave on your site. You can see the pages they often go to and what problems they’re having on it. Are they staying longer on certain vehicle models? Is your contact page getting the most hits, but the phone never seems to ring? Knowing all these will allow you to make improvements.
Speed Up Your Website
You only have a small window to grab potential customers’ attention and make them stay on your site. Many online users leave if it takes more than three seconds for the site to load, so make sure that your website is up to speed.
You should also be smart when uploading content. While pictures are effective and appealing, many people enjoy watching videos about the vehicle models that they’re interested in, instead of reading through a long list of features. You may want to take advantage of this fact and figure out how you can showcase your featured vehicles, so you get the phone ringing nonstop.
Boost Your Social Media Marketing
Social media channels are a great place to highlight your dealership. Facebook, Twitter, Instagram, and LinkedIn have so much potential, but it’s YouTube that is leading the pack. Since buyers are into watching engaging videos, you can create your own channel where you can upload reels that talk about how to buy a car or even when to get your oil changed. When creating an online marketing video, put yourself in your prospective customer’s shoes. What do you want to know about your car? What issues do you want addressed before buying one? Answer the questions that your market has through the video to create good results.
All these take time and effort to accomplish, and you don’t have to do them on your own. You can always turn to a digital marketing agency for help to ensure that the people working on your site know precisely what they’re doing.
Eight Ways to Use Digital Marketing to Sell More Cars, Wardsauto.com
Five Ways to Market Your Car Dealership, Business2community.com