A local business listing is an essential part of any social marketing campaign, and automotive dealerships are not exempt from this.
A local listing, otherwise known as an online profile that informs potential customers about your dealership, is essential in increasing the online presence of your company. Aside from Google+ Local, there are other websites and directories in which you can create free business listings. These include Yelp, Internet Yellow Pages, and Bing Places.
Google local listings contain important information about your car dealership, including its name, address, and contact number. The aim here is to increase your search engine ranking so that more potential customers can easily find it when they google for the kind of vehicles and automotive services you offer.
Creating an effective listing, however, is not as simple as typing out those details to make a profile. There are important attributes to focus on to create a successful local listing for your car dealership.
Be consistent in the business name you put in all of your listings so that Google and other search engines won’t be confused. For instance, if your business title is “Covington Car Dealership,” then you should use this across all data sources. This is to establish credibility and trust that your business truly exists and people can rely on it.
You can also use descriptors to make it more specific. Descriptors are keywords that can help customers determine the location and type of your business. For instance, are you selling new or used vehicles, or both? What brand are you focused on? What type of automotive services can buyers expect from you? When creating a business title, make sure that it effectively reflects what type of vehicles and car services you offer.
Links and Citations
Think of links and citations as referrals. They are mentions about your car dealership on websites other than your own. Google and other search engines rank a listing based on the amount of links and citations made about it on quality and credible websites. If high-ranking websites publish a page in which your dealership together with its address and phone number is mentioned, then Google will more likely rank your listing higher.
Never forget to list your auto dealership under specific categories. Otherwise, search engines may not display your dealership in search results because it’s either uncategorized or miscategorized. When this happens, customers won’t be able to see your dealership even if they use keywords that describe the kind of vehicles and services you offer.
The attributes mentioned above are crucial in the success of your social marketing campaign. They may sound complicated to people who are new to digital marketing, but that’s not a problem. You can get the help of an online marketing agency to set these all up for you. They can even guide you in creating a comprehensive digital marketing strategy.
How to optimize your Google My Business listing: expert tips, SearchEngineWatch.com
Google Finally Reveals How to Improve Your Local Ranking, StreetFightMag.com
Improve your local ranking on Google, Google Support