Now more than ever, search engine optimization has become an important tool in marketing for any business. For an automotive dealership, SEO is exactly what should be employed to generate interest from prospective customers, gain brand recognition, and even drive up your vehicle sales. With SEO, you can start a marketing campaign and actually measure its effectiveness so that you can determine whether you should continue using current strategies or try another marketing approach.
If you are still wondering just what SEO can do for your company, here are some benefits simply too important to ignore.
Showcase every model in your entire auto inventory.
When properly optimized, every single page containing all the car models that your dealership offers will become searchable on search engines. The more optimized your content is, the higher the chances are that a prospective customer finds his way to your website.
A properly optimized site leads to an improved experience for your customers.
A perfectly optimized website also gives your visitors a better user experience. This means that they can readily view information about a model or an auto service they are interested in, regardless of what device they are using. A well-optimized website also makes it easier for your visitors to reach you, since your contact details are prominently displayed on each page.
Visitors tend to stay longer if they find your website easy to navigate. Because they are staying longer, this gives you the perfect opportunity to engage with them and offer them more information about the kinds of vehicles your dealership has to offer. It helps you establish a relationship with them which you can cultivate to promote customer loyalty.
A properly optimized site also allows you to achieve a significantly low bounce rate–this pertains to the rate of users who stay very briefly on a website before leaving the page. At the same time, this increases the chances of your online traffic getting converted into actual sales.
You can grow your automotive dealership’s brand organically.
According to one study, organic search still accounts for a staggering 64% of traffic from referrals. This means that people typically like to search for what they’re interested in using search engines and simply browse relevant websites that rank well and are therefore, optimized. This makes SEO very important in making sure that your brand stands out above the rest.
If you need assistance in optimizing your website, consult with an automotive SEO company that can help you and even give SEO campaign recommendations for your auto dealership.
Top 5 Automotive SEO Content Tips, Dealer Marketing
The Top 10 Reasons You Need SEO, Forbes
Benefits of On-Page SEO, Business 2 Community