Fact: modern consumers turn to the internet for research prior to making an actual purchase. Research reveals that 60% of consumers use search engines to look for what they need while 61% read online reviews before buying.
Expectedly, car dealerships are now turning to digital marketing to secure a share of the online market. Some try to do it on their own, hoping to keep up with the trend. While this is possible, it can be particularly difficult because of ever-changing optimization requirements. Digital marketing also requires time, attention, and patience—things that dealership owners or in-house marketers may not have. In such cases, hiring a digital marketing company may be the next logical step, especially with its threefold benefits.
Best Marketing Practices
Digital marketing agencies keep up with the changes in the online world and adjust their practices based on the trends. This allows them to implement the best marketing methods for your dealership. They can help build an SEO-friendly website that can convert visitors into customers, as well as develop it for mobile use. E-mail marketing, social media campaigns, promotions, and content calendar can also be improved with the help from professionals.
Digital marketers have years of relevant experience under their belts. Enlisting the services of an online marketing company provides you access to this rich arsenal of skills that you can maximize to your dealership’s advantage. Now compare that to learning SEO and other online marketing tactics on your own, then training your staff after. From website design to regular updates to your blog and social media sites—all these can be covered by marketing experts without ever needing to augment your current manpower.
Sometimes, your in-house team becomes too involved in your projects that they no longer see them objectively. They may have been doing the same tasks for so long that they don’t see the problems that prevent them from successfully selling cars and auto services. At the same time, adding digital marketing to their plates will only distract them from their core responsibilities.
With a third-party digital marketing agency, you can have a set of “fresh eyes” that can identify loopholes that your in-house marketers may have failed to notice. They can ask point out the root cause of the problems to evaluate the strategy and improve on it accordingly.
Marketing your car dealership in the online world is undoubtedly a full-time occupation with the range of aspects and elements that require your attention. If you don’t have the time for this kind of job and your staff cannot accommodate the additional workload, then it’s time to call a digital marketing agency for help.
5 Reasons Why You Should Hire a Digital Marketing Consultant,
81% of Shoppers Conduct Online Research, Adweek.com