Achieving an effective search engine optimization (SEO) strategy often hinges on crafting the right keywords to help your website gain a high rank. As Jayson DeMers wrote for Search Engine Watch, some of your chosen keywords may need a fine-tooth-comb treatment again:
Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords.
It’s been about six years since long-tail keywords became a hot SEO property. However, that’s ancient history to many folks –many people have forgotten about this pot of gold.
Some business operators in Covington, LA, who operate websites may be doing a little keyword research when crafting up page content. There’s a danger of being buried in the search results, however, when evaluations of the keywords do not end up in fresh traffic for the site. That’s why you need skilled SEO companies in Covington, LA like Maximized Marketing, LLC to help expand the keywords into something better.
When you type a single word into a search engine, it generates a multitude of results within a second. That is the problem though; when you rely on a few relevant keywords, there are still millions of results to sift through and your website content may be several hundred pages down. Long-tail keywords are basically keywords with a number of stop words attached to create a phrase or even a question. They often generate fewer search results in the process.
Working it out
DeMers said search engines like Google are now being used as a place to ask questions about anything instead of just typing keywords. This is especially true of people who have the most rudimentary knowledge of how search engines work. In the same context, crafting some long-tail keywords delves into what the user really wants to know.
For example: you’re running a hobby shop that deals in remote-control vehicles. If a customer wants to buy a drone quad copter for aerial photography or surveying (and you have them in stock), they might type “what drone should I buy” or “what drone has the longest range.” You can fix your content to work around these long-tail keywords and rank better.
Established Covington, LA SEO companies like Maximized Marketing can work on localized search for your website but that carries extra leverage when using a smartphone with voice command. DeMers says functions like Google Now help draft the results when you talk to the gadget.
There’s no harm in attempting to research long-tail keywords in addition to your current pool. It may direct more traffic to your site and improve sales.
(Source: The Resurgence of Long-Tail Keywords in SEO, Search Engine Watch)