Our Process Google tells you what they want...so we give it to them.
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On-Page SignalsHow does Google know what to rank you for if you don't tell them? Over 95% of the websites we see have automotive on-page optimization issues that absolutely kill their rankings . Most don't even have the correct page title on their home page. We make sure the on-page signals that are sent to Google tell them EXACTLY what to rank you for. We optimize your page titles, meta descriptions, and content to make sure Google knows what you should be ranking for on each target page. And don't worry...we take care of all the technical nerdy stuff too. Our clients often see a huge rankings increase just from this step alone.
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Off-Page SignalsA citation simply means the name, address, and phone number (NAP) of a business "cited" on the internet by local authority sites like Yelp and others. These off-page signals are critical in establishing trust with Google helping your local rankings. If one of these is incorrect Google doesn't give you credit and it could hurt your rankings. We start by creating dozens of premium Power Listings on top tier directories like Apple Maps (how people find you), Amazon Alexa (voice search is the future), Trip Advisor, Tupalo, and many more. We also audit, clean up, verify, and submit your business information, by hand, to the 350 best business directories in the United States. All listings are done by hand and double checked to ensure your information is consistent on all platforms.
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ContentGoogle tells you one of the most important things you can do for your website is to fill it up with original, high quality content. Almost all automotive websites are guilty of not having enough quality content...especially on the home page. We write high quality, SEO optimized content that Google loves. It wouldn't make sense for other websites to link to your site if there wasn't anything there worth linking to. We make sure your home page has at least 2,000 words of content and your other target pages have at least 1,000. We make sure your site is viewed by Google as THE authority in your market so when other sites link back to you it makes sense to the search engines.
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Press ReleaseNow that we have your content done, target pages optimized and off-page signals dialed in, it's time to start laying the foundation for your SEO campaign. How do you get massive amounts of exposure fast? A press release. We write and distribute an automotive SEO optimized press release to 500 news, radio, TV, and media sites all over the U.S. When Google sees these back links coming in to your website, it makes perfect sense for your site to start being talked about on social media, written about on blogs, and linked to by other sites. It sets the stage for everything that comes next.
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Social SignalsWhat usually happens after a press release? Buzz! When something is newsworthy, people talk about it. They share it on social media...it goes "viral". People post it on Facebook, like it on Twitter, comment on Instagram, pin it on Pinterest. This builds more trust with Google. More trust means higher rankings. We follow up your press release with over 2,000 social signals that tell Google real people are talking about your dealership and your website. Social signals are one more layer in the foundation for your SEO dominance.
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Web 2.0 Back LinksWeb 2.0 sites are websites that emphasize user generated content. Also known as participatory sites, because the users are able to participate and create content on these platforms. Sites like Blogger, Tumblr, WordPress, Medium, and others are known as Web 2.0 sites. We create these Web 2.0 back links for you every month. We write 100% original unique content and link these sites back to your website. These back links alone don't do a lot to increase your rankings, but they do help with your back link profile. These links, along with citations, social signals, and the press release, help create back link diversity and improve your overall back link profile. You have to have a natural, robust, and diverse back link profile with a healthy mix of anchor text. If you only had high powered back links pointing to your site with exact match anchor text it would stand out like sore thumb to Google. It wouldn't look natural because it wouldn't be natural and your rankings could suffer and your site could be penalized. Our process builds the foundation that allows us to unleash the big guns...and that's when the magic happens!
Power LinksAccording to Google, the best way to build authority and "trust" to your website is to have other "trusted" sites link back to yours. This is our "secret sauce" and by far the single most important part of our process. We build back links to your site that are so powerful we're able to literally rank your website on demand. But as we mentioned earlier, they're too powerful to link to your site without implementing our entire strategy. We have to follow our entire proven process but when everything is in place...our clients see incredible, immediate results...every time! Book a call today to learn more.
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